Design solution
AERO’s strategy came from thinking about how the working professional actually behaves in their own home. The branded house strategy aims to simplify the processes that are essential to the urban home; meeting the “needs” of consumer, while its stand alone brands address their wants, providing escape from the everyday. Above all the AERO brand is progressive, personal, and interactive.
Objective
To create a comprehensive house of brands under the AERO name to compete at the price points of William Sonoma and Crete&Barrel, while developing branding strategies and creative design for all lines
